It wasn’t long after we created the new brand positioning for Firestone BP that we were asked to create a new booth experience for their premiere show of the year, the International Roofing Expo in 2015.
It wasn’t a case of money is no object, but it was about making an impression with a sizable budget. The focus of our work was to make sure people understood our position against our prime competitors and to launch four new products to an expectant audience, including one product that hadn’t been done before.
The initial work was the most fun of all: dreaming big! We presented four completely different experiences that they would then choose from one to bring to life.