NEC Displays is a big player for computer users all around the world. But when it came to the education market, they found themselves with strong competition from Epson and InTouch.
Through discovery, I found that NEC Displays has much to offer the K-12 teacher. And while they already have their hands full, technology is an area in which they don’t need to spend time (I know this first hand with my work with teachers when I was much younger).
“Just ConNECt” was born. Once the concept was decided upon, we also presented three options for how it could be brought to life. In the end they went with “Straight Talk,” a no-nonsense message that should emulate the simplicity of the products themselves: they just connect.